Does customer participation contribute to a company’s business planning, strategy development, products and services quality, etc.? Experience and research have conclusively proven this to be so. While quantitative information from a variety of surveys is indispensable, you also need quintessential question, “What do our customers really want?” It succeeds by assessing customers’ deep perceptions and instinctive reactions.

Focus groups managed by Tiptop are facilitated by experienced consultants, who are fluent in guiding participants and maximizing groups synergy for insightful information.

顧客的參與對公司業務計劃、策略發展及產品服務質素等重要嗎？過往經驗及研究已有肯定的結論。從各類調查得出的數據分析固然重要，同時你需要定性資料，去全面了解各項複雜及細微的元素。焦點小組能解答各企業最根本的疑問「我們的顧客真正想要的是什麼？」

我們的目標焦點小組由經驗豐富的顧問主理，能有效地引導參加者討論及分享意見，以便客戶搜集有價值的資料。

We use the most effective research methodologies, and specialize highly customized projects which yield meaningful business information to our clients.

我們利用最新式研究方法，專門為客戶度身訂造調查項目，收集回饋訊息，提供最有價值的商業資訊。

• Senior management recognization planning- 高層管理共識計劃
• Customer satisfaction surveys – 顧客滿意調查
• Mystery shopper programmes – 神秘顧客評核
• Internal climate surveys – 內部氣候調查及分析
• Focus groups – 焦點小組
• Corporate vision and cultural assessment - 企業願景及文化評核